CONTACT INFORMATION
MY TESTIMONIALS
““The Perfect Franchise guided me through the entire franchise process. They helped me learn about franchising, find the right fit, gave great advice and was a sounding board. I would recommend them in a heartbeat!””
Gregg
“The Perfect Franchise should be the first company you call when you are considering a franchise or a career change. They quickly provided options that were both interesting and exciting. In a very complicated franchise world, it was great to have an expert like The Perfect Franchise on your side.”
Todd
Prior to joining The Perfect Franchise, Robert was an accomplished executive and entrepreneur with a career spanning military service, global corporate leadership, and business ownership. He is recognized for success through a consultative, client-centric approach that aligns operational excellence with the unique needs of the people, product, and services.
For over a decade, Robert owned and operated a PrideStaff franchise in Portland. He grew the business into an award-winning agency, earning nine consecutive “Best of Staffing” awards and multiple inductions into the President’s Circle for revenue achievement. He also served on the Brand Advisory Board and as a Certified Training Office for new owners.
Prior to business ownership, Robert held senior leadership roles within some of the world’s most prominent healthcare technology organizations:
General Electric (Healthcare): As Vice President and General Manager of Ambulatory Practice Solutions, he managed a $200M P&L and a team of 225 employees. He successfully executed large-scale portfolio simplification projects that realized millions in R&D savings.
Siemens Medical Solutions: During his nine-year tenure, he served as Vice President and General Manager for the MedSuite Business Unit. He led an in-house start-up to launch a global Hospital Information System across multiple countries, including Turkey, South Africa, China, and India.
Specialized Healthcare Leadership: Robert also held key leadership positions at VisualMED Clinical Systems, a4 Health Systems, and Philips Medical Systems, where he directed national sales organizations and marketing strategies for complex clinical informatics and cardiovascular systems.
Robert served as a U.S. Army Captain, Helicopter Maintenance Test Pilot, and Aviation Logistician. He received the General Douglas MacArthur Leadership Award and was an Honor Graduate of the Maintenance Test Pilot School
Robert H. Cohen: Finding the Balance and Paying It Forward
My journey didn’t start in a boardroom; it started on the ice and in the neighborhoods of Philadelphia. I grew up with a “work for it” mentality that was instilled in me early. When I was 13 years old, I told my parents I needed a new pair of hockey skates. Their response was simple and life-changing: “Then you need a job.”
That lesson stuck. I worked my way through Temple University, balancing a full course load while playing ice hockey. That grit followed me into the U.S. Army, where I served as a Captain and helicopter maintenance test pilot, and eventually into the high stakes world of Corporate America.
The Weight of the Corporate Ladder For over two decades, I climbed that ladder at global giants like General Electric and Siemens Medical Solutions. On the surface, I was living the professional dream—managing $200M P&L statements and leading massive teams across the globe. But behind the titles and the achievements, there was a growing void.
My years at Siemens were a blur of non-stop global travel, followed by years of living out of a suitcase across the country for GE. While I was busy building a career, I was missing the quiet, irreplaceable moments of my four children growing up. I was physically exhausted, and the constant travel began to take a real toll on my health and wellness. I realized I was winning at business but losing at home. I knew I needed to reclaim my life, not just for myself, but for my family.
Finding Joy in the Pivot Twelve years ago, I took a leap of faith and traded the corporate matrix for business ownership, opening my own PrideStaff franchise in Portland. The change was profound. For the first time, I had the power to drive my own compensation without sacrificing the work-life balance I had craved for so long.
But the real gift was the connection to my community. Instead of sitting in airport lounges, I was in my own neighborhood helping people reach their professional goals and supporting local manufacturing firms. There is a deep, quiet joy in knowing you’ve helped a neighbor find meaningful work. Over a decade, we earned nine consecutive “Best of Staffing” awards, but the true reward was the feeling of giving back to the place I call home.
Why I’m Here for You I’ve recently sold my franchise, and my journey has come full circle. I joined The Perfect Franchise because I remember exactly what it feels like to be at that crossroads—feeling successful but unfulfilled, driven but drained.
My career has been a tapestry of military discipline, corporate leadership, and the rewarding reality of small business ownership. I’m not just here to show you a business model; I’m here to help you find the freedom I found. Whether you’re looking to stop the endless travel, reclaim your health, finally be present for those big family moments, or simply looking for a new path forward, I am here to guide you toward your own “Perfect Franchise.”

130 Culvert Hill RD, Shohola, PA 18458
©2022 Franchising Force.
All rights reserved

