Lisa Welko is recognized as one of America’s top franchise consultants, known for her honesty, integrity, and grounded Midwestern approach to business ownership. With more than 20 years of experience as an entrepreneur, Lisa has dedicated her career to helping individuals make smart, well-researched decisions about franchising—without pressure, hype, or a one-size-fits-all pitch.

What sets Lisa apart is that she’s truly done it all. Over the course of her career, she has served as a franchisor, worked in direct franchise sales (which she openly admits she hated), spent more than a decade as a franchise consultant, and is currently an active franchisee alongside her husband, Brad Welko, owning and operating a men’s health and wellness clinic. That full-circle experience gives Lisa a rare, practical perspective—and a deep appreciation for why showing someone one franchise is never the answer when hundreds of options exist.

Lisa’s approach is educational, consultative, and highly personalized. She focuses on uncovering what truly matters to each client—financial goals, lifestyle priorities, risk tolerance, and long-term vision—then matches them with franchise opportunities that genuinely fit. Her clients value her patience, transparency, and willingness to tell the truth, even when it’s not the easiest answer.

Based in Wisconsin, Lisa proudly works alongside her daughter-in-law, Cece Welko, and enjoys spending her free time golfing and traveling with Brad. Whether guiding first-time entrepreneurs or seasoned professionals, Lisa’s mission is simple: help people find the perfect franchise for their life—not sell them a brand.